It is a job oriented vocational training program spread over four years (eight semesters) in compliance with NEP. E-Commerce is a business system that is conducted through electronic medium. This system of business is popularly known as ‘online shopping’. Digital Marketing deals with promoting/marketing products or services using digital technologies. The course enables the students in comprehensive understanding of online business and the impact of
marketing in the digital environment.

E-Commerce and Digital Marketing overlap each other. B.Voc. E-Commerce & Digital Marketing course will train the students in both these areas. It offers various career opportunities in the E-Commerce firms, Web design firms, Digital marketing agencies, Digital media firms. The students also have the choice to pursue other courses of higher education after completing B. Voc (E-commerce and Digital Marketing).